March 13, 2020

Welcome to the Covered Blog! Meet our CEO, Jasmine Coicou


Hi there! First of all, I want to thank you so much for taking the time to check out my blog…better yet, my FIRST ever blog post. I thought that it would be so fitting for me to tell you more about myself and my family! I hope this helps us to connect in some way and I pray something that I may share will bless you!

So I am a 32 year old woman from a small town called Lakeland, FL. My parents are both from small towns in Mississippi so that is home for me as well as I spent every summer and most holidays there growing up. My Step Dad (just used for clarity while writing as I also call him Dad) is from Lakeland and came into my life around 6 years of age. I have 3 sisters and 3 brothers and quite a few nieces and nephews.

I went to college at Florida A & M University, thought I wanted to be a Nurse, but that wasn’t for me! At all…I still don’t understand how someone who has the weakest stomach ever thought that nursing was the one! 🙂 I received my Bachelor’s degree in Health Science: Occupation and Wellness and received my Master’s Degree in Occupational Therapy in 2013. While in undergraduate, I met this amazing man. Let me tell you, the crushing was at an all time high. I went to this mental health and counseling class faithfully of course for educational purposes but it didn’t hurt to have this beautiful eye candy sitting across the room. I know you’re wondering, yes I got an A in the class and I got my work done. Long story short, we ran into each other months later, began dating in 2008, he popped the question in 2011, and married in 2012 while we were both full time students. We had the most beautiful ceremony and we went to Hawaii for 8 days and island hopped via a cruise ship! It was amazing!

After finishing school, we relocated to Lakeland, and while I was studying for my board exam, we became pregnant but about a week after finding out, we miscarried. This was the most devastating thing that I have ever had to go through. I had so many crazy thoughts. I struggled with negative self talk, wondering if I could ever have kids, wondering if I did something wrong, feeling like less of a woman, thinking, “Why me?” Etc. But through lots of prayer, a great support system, and time, we made it through and got pregnant again in July of 2014 and gave birth to a beautiful baby girl in May of 2015. I’ll have to write an additional blog just about that experience, but know that it was ahhhhhhmazing!

When Avery was just 5 months old, we packed up our lives and relocated to Orlando. David is a nurse and as you know, I’m an OT so we began practicing immediately. I did not last long at my job as it was a contract position at an outpatient clinic with no consistent pay. So I began working in a school but still felt like I was being called to do more. I began an online based business in direct sales in April of 2016, things started to go extremely well, we were able to help so many people in so many capacities, build our first home, I was able to quit my job in 2 years as it doubled my income and work this business full time from home. I was able to give back more than I ever have, pay off debt and I was even blessed to go on a missions trip to Africa (that’s another blog post). I was so blessed to be able to make it to multiple leadership level promotions in this company and through that experience, I learned so much. This is another blog post topic, but in short, my desire to help others with leadership, self care, self development, organization, time management , interests with success coaching, knowledge with social media, and my eagerness to learn more about my faith came during this season. It changed my whole life and I am thankful for the experiences.

So recently after 3 whole years building a business with hundreds of customers and leading over 1,000 people in my organization, God called me to pursue Covered full time. This was very hard for me because it would force me to leave everything that I knew and begin something foreign. I was disobedient for…. well you’ll have to see in the next blog how long it took me to finally be obedient to what God was calling me to do. But I know without a shadow of a doubt, that God prepared me for everything that is to come, He will continue to prepare me, and I know that Covered is going to bless so many! My next blog post will tell you more about how Covered came about. I’ll give you all of the details, struggles, lessons, and everything else that comes along with not only starting a brand/business, but starting a faith based business that was given directly from the Holy Spirit.

My family and I are so excited to share our lives with you on this journey. I love to share, testify, and talk as you can see, so I have so much to share. My husband and I love date days and I’m going to share all of the things that we have done. I love spending time with my daughters so I can’t wait to share all of the things that we do together. I take my mental health very seriously and I’m proud to say that I am a part of breaking the stigma and currently see a Therapist. I’m a Pediatric Occupational Therapist and I’d love to share some things with you that may help you with your little one. I love organizing and time management so I’ll share some tips on that. I have some pretty dope people who I’m so blessed to be connected to and I’d love to welcome them in to be interviewed and share their expertise. My baby, Ella, is just 4 months old and I struggled with antepartum depression. So I’ll be sharing some of that journey with you also. I love self care…. better believe there will be some of that. I also enjoy traveling and giving back! Listen, I’m so blessed that you have decided to join me and be a part of what God is doing here. And my ultimate prayer is that you will be blessed through each blog in some way! Until next time…



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About Me

Jasmine Coicou

Jasmine Coicou

Believer. Wife. Mom. Author. Entrepreneur. Self Care Advocate. Organizational Coach

Jasmine understands the importance of keeping God first and she is an advocate for self care.

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